Pall Mall
Part of a digital led financial platform, Pall Mall is the historical fund of the group has always been in the shadow while its investments are key to the group.
I am currently developing its visual identity as the fund is growing. From the start, I wanted to avoid conforming to the classic aesthetics of finance companies, while developing a solid and serious visual base working alongside AP. The logo, a stable and bold typographic construction, reveals some oddities that brings the right dose of singularity. The visual imprint is built around the arrow A. A construction game that allows to create infinite graphic patterns and unify the various materials.