I was fortunate enough to collaborate with the footwear dominated brand Palladium on a national scale and create content for their new range of boots, including boots with a new waterproof style, in the style of a campaign for their social media channels and their website, respectively. I was given full creative direction to bring this campaign to life so direction, styling, sourcing models and finding a dedicated team was all my responsibility. Palladium believed in my visions and my ability to creatively push boundaries and use very little to produce unique and contrasting ideas - all things that were very new to Palladium at the time. Their campaigns weren't really that exciting as they become accustomed to a certain look and playing it safe. Using my friends and myself, who all had amazing talents I could pull together, I created strong looks and striking visuals that took main stage on all things Palladium on a national scale. This was the first time I was commissioned to do something on this scale and it proved to Palladium and myself that my eye for detail and my passion can create results that even exceeded their expectations. It was a challenging yet amazing opportunity.

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Model, Music Artist, Stylist