Pamper the People

DesignBridge's 2016 D&AD brief challenged me to create a beauty brand for the younger demographic that can no longer relate to these traditional gender ideals. Creating something that reflects their inclusive values and activist ideals. Pamper the People is a brand that seeks to disrupt the the beauty market, shouting about how their products should be for everyone regardless of how they look, how they identify and who they fancy. With a protest-inspired aesthetic & language the brand strikes the balance between irreverent and socially responsible.