The 2020 COVID-19 pandemic is the most significant global event of the 21st century to date. Canvas8 is activating its vast network of academics, thought leaders, cultural experts, and its deep Library of consumer behaviour to create a ‘living analysis’ of the evolving crisis.
This document provides a measured view on what is actually happening in the present and why, but within a long-term framework that allows us to monitor the outbreak over its life-cycle.
We are advising organisations to demonstrate clear-headed, values-based leadership, not knee-jerk opportunism, and accept that the near-term will present highly ambiguous and unprecedented decisions. Leading through this crisis means acting according to the shared values of the company, its stakeholders, and wider society.
Read the Living report HERE
Sign up to the associated webinars HERE