PANTONE COLOUR OF THE YEAR – CLASSIC BLUE 19-4052

Confident, calming, and stable, Pantones choice of Colour of the Year for 2020 is Classic Blue. The selection couldn’t have come at a more relevant time, as we are experiencing unprecedented change, within politics, society, and the environment, all of which are working together to foster a global culture of unrest. Blue is the right shade to usher us into a new decade, evoking a restful nature in a world that has us constantly plugged in 24/7, we are looking for ways to disconnect from a digital world that is evolving in leaps and bounds, and reconnect with nature, but rather than the green hues we would immediately associate with the outdoors, we should take inspiration from above (the sky) and below (the sea), much in the way that David Attenborough’s ground-breaking Blue Planet series did and the space tourism being pioneered by the Virgin Galactic programme has us looking beyond the stars. The choice of this enduring, dependable colour, that offers a “promise of protection’ is a definitive sign-of-the-times.