PAPER & TEA revives the legacy of tea culture. The brand promotes the role of fine tea for a full-filling modern lifestyle through a sophisticated design and storytelling strategy. With two flagship stores in Berlin and an international distribution network, P&T offers an authentic, one-of-a-kind tea drinking experience. Responsibilities: Creation of content mood boards, content topics and ideas. Development of a launch campaign for a new product line of scented ambience candles with focus on content marketing activities for the website, social media, newsletter, web shop and POS.