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To launch BPAY's new service which allowed consumers to receive electronic bills from over 13,000 companies, this integrated campaign included print, outdoor, radio, direct mail and online. To attract companies to use the service to deliver bills to customers, the direct mail to CEOs of major banks, telcos and utilities featured an origami dinosaur made from their company's own bills.
3rd in Won Report's 'World's Best DM Campaigns'
2 x Cannes Lions Finalist
Caples Gold
Caples Silver
Caples Bronze
Echo Bronze
and more

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