Paradise Alley Branding

Paradise Alley is East London’s latest al fresco hot spot for after work drinks and street food on a Friday night. Situated in Brick Lane as part of 93 Feet East, the outside space has been transformed into a tropical paradise where Londoners can enjoy cocktails on tap, street food and live DJ sets until late. Our brief was to develop a brand that had a retro, miami vice feeling to it, and a logo that would be easily later created in neon lights - check out their instagram page here to see the real thing, it’s our favourite! We added our own twist on memphis style elements with broken down detailing, and a pastel colour palette influenced by neons but still conveying an outdoor, day time drinking scene. Deliverables: • Logo • Brand • Icons and banners for Facebook and Instagram • Instagram story templates • Posters and Flyers for opening night • Press invites • Branding guides We loved every aspect of this brief and working with the team. They said to us it was only when they saw our concepts for the brand that they really felt the project come alive and become a reality. There’s nothing more satisfying for team Mantra!