Dennis and his team approached Arieum to create a way of making the hospitality industry much more efficient for both Clubs and Attendees.
We started by working on research with promoters, club goers and hospitality venues. The study provided the foundation and strategic direction of the project. It also aided both the marketing and strategy teams.
We assembled a design and strategy team which was led by Bjion Henry (Google) to create the brand’s new visual identity, which includes logo, typography, brand behaviours, app design and web design.
Additionally we assembled a marketing and content creation team led by Aaron Vale to create the brand story, event management and merchandising.
Once we had the correct teams in place we decided to formulate the project by creating a app which would allow for anyone to party like a local.
The PartyPal app launched in Miami and garnered 2000 users within 3 days of launching. We secured a total of 15 club partnerships in Miami alone and the app currently holds over 100 hospitality venues.
The main aim was to allow for users to access hospitality venues with easier access by connecting them directly to a promoter at the venue. By formulating the idea all the way to execution we were able to bring a new way of clubbing to Miami.
On working with Arieum London, Creative Director, Mohammed Patel said “through rigorous market research we were able to fill a gap in the market in the most efficient way possible but also add the arieum stamp which is to successfully launch companies, I feel we have been able to execute this project and deserved the traction and response it deserves”.