Brief
Increase brand recognition and sales of Patak's cooking paste.
Solution
Everyone has a jar of Patak’s in the cupboard, but they’re not getting through it fast enough because people don’t cook curry every week. So we looked at the things people do cook every week, added an Indian twist to them, and Indie cooking was born.
Results
Not only were Patak’s Facebook fans inspired by the recipes, Jamie Oliver was too. He featured Patak’s curry pastes in his 30 minute dinners TV show and in a few of his Indie style recipes, helping us to inspire millions to add an Indian twist, and increase sales.