Paul Hollywood City Bakes Advert

  • Carolina Bodmer
We produced an advert promoting the new & exclusive series 'Paul Hollywood City Bakes' for Food Network UK.

We had two days in the studio with Paul Hollywood - one for the promo shoot and another for the photography stills.
The set up was simple: we wanted Paul to be the focus. Slick, sleek and straightforward, he shows off his baking skills and attracts viewers to the channel with his piercing blue eyes. This was shot with an Arri Alexa.
Along with the ad, we delivered: teasers, bumpers, quiz, idents, clip based promos... even digital billboards. Kudos to the team and everyone involved for pulling this off!

The adverts and promos for this above the line campaign first TX'd on 4th April 2016.

Key Skills:
Shoot production (including pre-production, organising crew & studio, liaising with talent agents, post production & final delivery)
Coordinated Clearcast approvals, and final delivery to various UK broadcasters such as: Sky, ITV, Channel 4, and Discovery.

Creative Director: Pauline Russell
Director: Laura Moka
Production Manager: Kate Boddington
DOP: Oliver Schofield
Editor: Laverne Antoniou
Production Coordinator: Carolina Bodmer
Grade @ Smoke and Mirrors with Da Vinci Resolve
Sound Design @ Envy Post