A campaign to raise awareness on the danger of wearing headphones. Especially while crossing the street.
The campaign would start with a strong visual lead poster that would be shared by music artists whilst telling to their fans to pause their music along with the hashtag #pausetocontinue.
Simultaneously, the message will be spread directly in the street tweaking a symbol that every Londoner look at every single day.
To actually solve the problem, we came up with the #pausetocontinue button, which would be integrated into different music and maps apps. By turning the button on, your smartphone will understand when you are about to cross the road and will consequently pause your music so that you will be able to hear any approaching danger and act consequently.