Payless fools influencers

  • Mauricio Alarcon
$19.99 pumps were sold to fashion influencers for $640 in the opening of a fake luxury shoe store called ‘Palessi '

Palessi appeared on more than 1,640 broadcast shows including “Good Morning America” and “The Ellen DeGeneres Show.” The Washington Post called the campaign the “prank of the century,” while Maxim dubbed it, “Don-Draper-level brilliant marketing.”