PDSA Pet Life

  • Ian Moreton
  • Adam Palmer

2018 saw the inaugural PDSA Petlife event, the UK's dog friendly festival. The PDSA are the UK's leading veterinary charity, with 48 pet hospitals providing over 470,000 treatments a year. Petlife was designed to be a fun, family and dog friendly day but also raised awareness for the charity. I was part of the in-house design team that created all of the event signage, way finding and exhibition graphics.