PDSA Pet Life

2018 saw the inaugural PDSA Petlife event, the UK's dog friendly festival. The PDSA are the UK's leading veterinary charity, with 48 pet hospitals providing over 470,000 treatments a year. Petlife was designed to be a fun, family and dog friendly day but also raised awareness for the charity. I was part of the in-house design team that created all of the event signage, way finding and exhibition graphics.