eanuts Worldwide asked us to help take Snoopy and the Gang into the digital age and wanted to start with their website. They wanted to re-launch their site in eight weeks. They also recognized the power of social media and needed our help using the Peanuts fan page to reach more fans.
We created the Reunite With The Gang campaign focused on connecting current and prospective customers to new digital channels and new content while we simultaneously relaunched peanuts.com as a platform for sharing rich, engaging content about the brand, the characters, the comic strips and the man behind it all, Charles Schulz.