PENGUIN BOOK COVER BRIEF
Redesign Stephen Hawking's 'A Brief History of Time' - Non fiction books are not a popular genre for young adults. This is because non fiction books appeal to a specific target audience. Fiction appeals to a more diverse audience. I want my cover to appeal to the demographic of 13-30 year olds who do not have an appreciation for non-fiction. So creating an appealing cover that invites more people to at least interact with it is an aim for this brief.
It achieves so much through the process of less is more. By adopting a minimal design, it has allowed space for the typography to breathe and exist as the main focal point. When there is less on a cover, the design elements that are there take on more meaning. They inform each other and give each other power. Every design decision becomes crucial because theres nothing to hide behind. The interesting thing that happens when you have something like big simple letter forms and secondary details that are completely different, is they inform those letters. They give them a little bit more of a reason for being plain, because you have something to compare the plainness to.
By avoiding the decorative aspect of book cover design, I have designed a book cover that has a conceptual idea that has a clear way of communicating itself visually. It is fresh and timeless in intent.
Project Tags
Companies
Penguin Random House UK
- Publishing
