PENGUIN DESIGN AWARD BRIEF

  • Roshan Takhar

Develop a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. While all elements of the jacket need to work together as a cohesive whole, the front cover must be effective on its own and be eye-catching within a crowded bookshop setting. It also needs to be able to work on screen for digital retailers such as Amazon.

The themes I experiemented with were:
- the battle between good and evil
- perspective of childhood innocence
- the threat that hatred, prejudice, and ignorance pose to the innocent
- the racist views of it’s time
These are the main ideas that the story focuses on and I thought these ideas needed to be transformed into a visual concept for the front cover.