Penguin Student Design Award

  • Kinga Lorek

This university project was based on a student competition created by Penguin Random House. This year I did not enter the competition due to a late start and a fast-approaching deadline, instead using the brief as practice for the future.

Beginning with choosing one from a selection of three books, I selected "Talking Turkeys" a book of poems for kids by Benjamin Zephaniah, which enticed me with its humour, approachable title, and poems on themes like animal welfare and food waste. Above and below: thumbnails for cover and dustjacket concepts.
Advised by my tutor, graphic designer Alistair Hall, I moved towards typography as the centrepiece of my design. Encouraged to refer back to my marker typography, I went on to design a cover with a street style atmosphere, referring to the hip hop and urban references made by Zephaniah in his book through brick walls and graffiti, as well as his Jamaican roots through the colour scheme.
The final dustjacket and mock-ups of the design on the book.