Pernod Ricard

[Art Direction / Conceptual Design / Photography] Developed current content style to work towards having a more distinctive looking feed, and a clearer content strategy - by collaborating with co-creators with clear strategy, creative briefings and purpose. Some of the brands included Aberlour, Royal Salute and The Glenlivet. Video and illustrative content creation, added throughout Pernod Ricard's social media channels to break the monotony of the structure creating diversity in the content, and positioning the brands on the current market visual and creatively.