This project was of importance to me, having to construct a brand that symbolised me as a designer proved a challenge. I came to the conclusion that I would use my two initials to form the overall brand. Having done extensive research on existing personal identities and especially ones containing the initials ‘JM’, preventing me from invading any copyright infringements. After a number of sketches and ideas in the form of the initials, I came to the final decision of using the finalised design featured on both the current page and website. In the development of my personal identity I decided to reinforce certain personal qualities within the brand. I wanted the brand to inherit my qualities through its design, the towering stems expressing my elevated knowledge in design and sharpness indicates my keenness and cutting edge style.