INSIGHT:
Medical devices have ugly design. That's why people dislike to wear them, because they give a feeling of shame.
Heart Me is a personal project developed between 2012 and 2013 and based on that insight.
It is about a fashionable bracelet with a sensor able to take bio-data like the heartbeat and to send them to your smartphone,
warning in case of anomalies. All that in real time!
I've studied the naming, the corporate identity and the strategy for the communication, built a road map to launch the product
and designed the mobile app. With the partnership of an engineer we've built the prototype.
Read The tale of a start-up the blog created to tell the road map of the project.