Calling on our luxury branding expertise, Petit Tribe invited us to work with them from the beginning, developing the concept into a fully formed clothing brand. Led by their signature giraffe head symbol, the visual identity features a crisp, contemporary wordmark and a ‘house’ geometric print. We applied this identity across a range of printed packaging including shopping bags, gift boxes, tissue paper, woven garment labels and swing tags.
“I am writing to say a big thank you and a massive well done to everyone for helping me achieve my dream…I honestly couldn’t have achieved this without you! The branding is everything and the website is extremely beautiful.” – Olatoun Jolaoso, founder and owner