Pfizer Ireland: Health Index 2015

  • Therese McKenna
Pfizer Ireland wanted to publish a major annual research piece - but since it was the 10th anniversary of them carrying out the national survey on healthcare behaviour and attitudes, they wanted to present the findings a bit differently. Rather than providing a printed booklet and PDF, they commissioned a number of motion pieces to deliver the facts in a dynamic and immersive way. I was provided with the storyline for two pieces, which I then storyboarded, designed, illustrated and animated. I had assistance on the 'Pfizer Health Index 2015: Technology & Healthcare' piece from my colleague, Tom Crean, who was lead animator on that segment.