Philadelphia’s ‘SOS Gusto’ campaign set out to make the brand more relevant during the Italian summer. Moving beyond simple food shots, the campaign employed visual storytelling to show people just how much better the eating experience can be with Philadelphia.
Hear from the team how this mobile-first campaign led to some mouthwatering results:
– Over 10 million people reached
– 24x increase in monthly reach
– 10% lift in brand sentiment
– 18% lift in purchase intention