Phillips Sonicare

With a print campaign already live, for Philips’ latest Sonicare Toothbrush, agency Ogilvy & Mather needed to create an animated piece to fill the spectacular, but challenging, Waterloo Motion DOOH space. We worked with them to create an impactful animation that was consistent with the print campaign but maximised for digital spaces by creating a 3D CGI version of the brush to allow it to turn and show off the function lights and adding a sonar ripple effect to the rings. All this detail was shown off beautifully on the Waterloo Motion screen. Once this master version was completed, we repurposed the animation to sit on escalator panels within the station.