Phoneless Friday

Save the Children

Insight The modern world can be a strange place without your beloved mobile phone. Take the internet from the palm of your hand and it's like going back to basics.
Imagination Could you go phoneless for a whole day? If so, you'd better be prepared.
Event materials included OOH, DM, social, banners, website and content films (produced by Save the Children's in-house team).
Impact We're still waiting for the results. Perhaps they're getting delivered by hand?

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James Wright
Art Director