Noticing how digital is influencing the physical and how the web has and will continue to shape the creative sector- my self devised project ultimate purpose was to attract "the missing gallery audience" of Millennials to a 'phygital' gallery- merging both on and offline worlds.
With todays youth wanting to act as both creator and consumer; spectating in a gallery just isn't fulfilling enough for these creatives. The Hashtag Gallery will allow the consumer to become the artist- using Instagram as their canvas for the benefit of the gallery.