Pickle Home Insurance

  • Laura Williams

A brand new home insurance product for millennials in Chicago. I was initially brought on as the only designer at the four-person startup. I was responsible for developing creative routes as the founders pitched a variety of business ideas to investors to secure funding. After successfully securing investment, the team grew to nine! I worked with a UX and UI designer, as well as a creative copy-writer, to refine the product. I worked on this project up to the phase of A/B testing and the site launched in spring 2019. Shown on this page are some creative routes we were exploring up to this point.

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