The Brief
To create a campaign that promotes Picturehouse Cinema memberships to new customers for Christmas.
The Solution
I created the 2013 Christmas Membership campaign for Picturehouse Cinemas. The idea was to make our own festive jumper using cinemas objects and typical Christmas items to build a pattern on the jumper. I illustrated the pattern and layered the texture on the jumper to create a realistic finish. The campaign was then applied to posters, onscreen adverts, flyers, digital and in cinema advertising.