The Brief
To create a campaign that promotes Picturehouse Cinema memberships to new customers for 2013.
The Solution
I researched film quotes that would tie-in to specific messages and reinforce the offers included in the membership. The campaign launched with three quotes relating to the membership and gift cards, and will be developed throughout 2013 with new quotes related to specific events and deals. The quotes themselves are styled using a variety of fonts, creating a strong typographic message to the viewer. The campaign is distributed across many applications including flyers in cinema foyers, large posters, POS counter displays, tension banners, programme adverts, digital banners and on-screen advertising before the main feature.