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Pie of the Tiger

This packaging brief was to create the branding and packaging for a pie company whose products are for aspiring athletes. After using idea generation techniques I chose the name Pie of the Tiger and thought it was fitting for a company who make "world class pie slices' for althletes who aim high and eat pie!

The graphic elements were inspired by NFL, NBA, and MLB logos and merchandise which I teamed with a food inspired colour palette to reflect the pie flavours.

Client: Student project


Karen Cazabon

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