Identity for bridal shoe designer, Pip MacCallum. During the development of the ideas, we noticed that Pip’s name has two of every letter, with the exception of the letters U and I. We thought this was remarkable, for someone who designs bridal shoes!
We’ve used this device throughout the identity. On the printed material, we’ve laser cut the U and the I on the front of the cards, and have printed a simple ampersand on the reverse, so that you read Pip MacCallum on the face, and U & I on the reverse.