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Piper Heidsieck 'A dash of Seduction' / La Chose

Art Direction & Integrated Design
A dash of seduction 2016 / made at Polluxe - La Chose, Paris
Integrated French and International Corporate Campaign
A winning pitch to redefine the brand’s notoriety and vision, maximise sales and target the millennials market. The dash in the brand’s logo becomes the campaign’s symbol, named as a ‘dash of seduction’. The print features two glasses of champagne or duos of millennials being magnetised together in an intense seduction moment.
Total red packaging with a dash-shaped red magnet finishing and a champagne holder lined with isothermic foil to be used as an ice bucket.
Saint Valentine’s pop pink edition features the rosé champagne with branded wireless speakers for a lovers’ evening.
Christmas packaging comes in a duo pack for festive diners or a gift, decorated with the brand’s gold pattern formed into a Christmas tree.

Credits

Rachel Eleftheriou

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  • Art Director & Designer for luxury fashion and lifestyle
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Project Tags

  • Piper Heidsieck
  • La Chose, Paris
  • Polluxe
  • Art Direction
  • Integrated Design

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