Spices developed through South Asia, the Middle East and East Asia. I took this fact and used it in my advantage to create my logo. The three dots symbolise those three regions and the colours i chose are common characteristics of their cultures. Piquant is from the old french word for spice, defining a pleasantly pungent or tart in taste; spicy. I used a french word to add a European touch and entwine different cultures into my brand. Therefore giving me the liberty to work on several spices,designs, colours and packaging design that would be fit. In my logo i have embodied in the circle of the letter Q a small illustration which is the core of a puny seed. Further more, i have completed the corporate identity of my brand and in continuation will build into different packaging design of several unique spices.