Planepat is a New York based streetwear clothing label who wanted to use aviation as their central branding concept. I was tasked with creating an identity for them which they had not used before.
The previous iteration had used a very obvious mark of a plane in various different styles but I preferred to offer a more unique twist on the concept of flight with relation to what the brand was all about. I took the fighter plane insignia in relation to the triangle and went with the concept of thrust.