Half Term Hygge - creative concept for Plusnet competition
In light of the British embrace of the Scandi concept Hygge, we created 'Half Term Hygge' for Plusnet.
These were Hygge inspired activity packs, emails and a social competition created to help their customers keep their kids happy on a rainy day.
The packs contained instructions on how to build a fort, a recipe for Danish butter biscuits, hot chocolate and a family film night poster to fill in.
Companies
Karmarama
- Marketing & PR
Plusnet
- Technology