Point Of View is a norm creative project that combines a contemporary image archive’s investigative purpose with the image bank’s propagative format. The images are selected for their relevant, contemporary and sometimes serious content and highlight perspectives that are rarely observed in the mainstream.
How do we look at each other? From what perspective? Based on what position? The project explores different aesthetic starting points and highlights current norms of taste and quality.
POV is an artist-driven platform that operates and acts interdisciplinary by combining different specialisations within the field of photography, such as journalistic, artistic and documentary photography.