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Political Pringles

For this brief my aim was to educate people on the EU referendum whilst both bringing politics into the spotlight and adding a playful angle to what was a pretty controversial pair of campaigns.
My promotion was to be run by Pringles, who for the duration of the referendum would make some changes to the famous flavours usually enjoyed by the masses, through a cheeky play on words we would introduce some of the leading political figures to the Pringle tubs as new and improved flavours!
The idea was to keep the characters fun and cartoon like, thus stripping back the unapproachable feel most harbour towards politicians, bringing them down to a level the general public can therefore relate to.

Project Tags

  • Illustration
  • Graphic Design
  • packaging
  • cartoon
  • Politics
  • Food
  • Art
  • Typography
  • campaign
  • campaign ideas

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