Pond Life is a record label set up to fuse together music, art and culture. The name for the label celebrates the mysteriously murky, colourful and enchanting paradise found below the surface.
The artwork was created by hand using mixed media paint, then digitalising it with experimental photography, and the Adobe Creative Suite.
What I really like about this project is that it's limitless. For every artist, there is a unique Koi to give their music a life underwater. The pattern and colour choice for each Koi is defined by the artist's music. The pond can only get bigger, and more creative as time floats on.