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'Pop up Arcade'

Brief - Take an existing, unknown or forgotten brand/product and explore its use of convergent media.
The Idea - We decided to 'reboot' the traditional arcade experience by creating a gaming app supported by Costa coffee, that unlocked a different well known arcade video game every week by using the QR code found on the POS across all Costa shops. Completing games earns the user tokens and once filled, they can claim a free Costa Drink.

Credits

Siân Rachel Davies

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  • Digital marketing
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Project Tags

  • Coffee
  • advertising
  • game

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