'Pop up Arcade'

Brief - Take an existing, unknown or forgotten brand/product and explore its use of convergent media.
The Idea - We decided to 'reboot' the traditional arcade experience by creating a gaming app supported by Costa coffee, that unlocked a different well known arcade video game every week by using the QR code found on the POS across all Costa shops. Completing games earns the user tokens and once filled, they can claim a free Costa Drink.

Team Credits

Siân Rachel Davies

  • Message
ConnectConnect
  • Digital marketing
  •  

Project Tags

  • coffee
  • advertising
  • game

Inspired by this project? Showcase projects you’ve worked on and inspire other people.

Post your project
Siân Rachel Davies
Digital marketing