Portioli Cafe

Portioli is one of the biggest coffee production companies in Italy, founded in Milano in 1959. On the slides below you will find my proposition for the brands rebranding, as a part of strategic marketing and research project. as a part of strategic marketing and research project. The idea was to create a whole new brand identity and test it within a small, but coffee lovers country, as Macedonia, and through a process of analysis and statistics, create the future communication strategy of the brand.