Building a successful culture starts with hiring smart, driven people. Then you empower those people -- give them a voice within the agency. Give them the chance to connect, collaborate and innovate. You do this, and something extraordinary happens: people will not only love what they do -- they'll genuinely love where they work, too. And that's a powerful thing. It fosters an environment where brilliant thinking surfaces. Ideas come to life. And, most important, businesses and brands grow.