The client, a mattress company, wanted to generate online press coverage to help position it as thought leader in the sleep field. Mode created and sent out to key influencers a press pack with a press release, infographics with key power nap facts, and a promotional eye mask. A video was put on YouTube, and finally a petition was launched on Change.Org, featuring a compelling argument about the need to introduce an official Power Nap Day. The story was picked up by numerous local newspapers and journalists, and Facebook advertising was used to drive awareness.