Art Direction for all social media platforms and moving image assets, implementing Prada's new advertising approach Prada365.
Prada365 works as a new multi-faceted concept of fashion advertising. Implemented simultaneously across Instagram, Facebook, and Twitter - reaching more than 17million followers - it is a display of the manifold interpretations of the Prada collection.
Instead of representing a singular idea for an entire season, there are multiple narratives of a multi-dimensional world. The Spring/Summer 2017 campaign showcases five separate visual identities, each representing scenes from distinct but interconnected stories.