Prada S/S17

Art Direction for all social media platforms and moving image assets, implementing Prada's new advertising approach Prada365.

Prada365 works as a new multi-faceted concept of fashion advertising. Implemented simultaneously across Instagram, Facebook, and Twitter - reaching more than 17million followers - it is a display of the manifold interpretations of the Prada collection.
Instead of representing a singular idea for an entire season, there are multiple narratives of a multi-dimensional world. The Spring/Summer 2017 campaign showcases five separate visual identities, each representing scenes from distinct but interconnected stories.

Inspired by this project? Showcase projects you’ve worked on and inspire other people.

Like what you see? Be the first to leave a comment for Philipp!

Add comment
Art Director
Project Manager