For luxury brand Prada, we developed a new campaign concept uniquely tailored to social media. Entitled ‘Prada 365’, it communicates five individual visual narratives instead of one singular vision for the SS17 campaign.
Creative Directed by David James and photographed by Willy Vanderperre, the campaign featured 15 models as well as actor Jude Law and consisted of more than 100 images and 17 individual films (watch a compilation below). This amount of imagery allowed Prada to publish new content throughout all stages of the campaign.
Rolled out as organic and sponsored posts across social media – including Instagram and Instagram Stories, Facebook, Twitter, Weibo, WeChat, Line, and YouTube – we reached millions of established and prospective customers worldwide.
As an additional activation tool we designed a luxurious collectible item exclusively distributed by Idea Books: An elegant cloth-bound case housing individual prints of the campaign.
The new campaign concept was well received by press and public alike and further cemented Prada’s position as innovative leader in the luxury fashion industry.