Client - Praha Garage | Car Service
PG team offer full, professional service and full range of car repairs on the highest level.
The Brief
To build visual identity, based on unique atmosphere and the spirit of place, where Praha Garage was founded - in the middle of the historical district in Warsaw - North Praga.
The Challenge
- To create modern design keeping retro style
- To present new, more friendly and lighter image of Polish mechanics
- To build consistent, recognizable brand image, referring to "Route 66" in Polish style.
In the first steps were selected suitable car models and then defined shapes, that will be easily reproducible on various sizes. Next steps - the choice of color pallet and searching for the right elements configuration.