PRFCT is a cosmetic brand challenging the beauty standards of the industry full of unrealistic expectations. The brand stands for embracing imperfections which make us unique. The concept is based on the definition of imperfection as something characterised by a defect. This was applied across the brand in the form of irregular shapes challenging the ideal type.
Student Project.

Inspired by this project? Showcase projects you’ve worked on and inspire other people.

Like what you see? Be the first to leave a comment for Daniela!

Add comment
Graphic designer