As headline sponsor of the BRIT Awards 2016, MasterCard collaborated with UK and Global artists to create Priceless Surprises and branded content which are bespoke to each artist (2016’s artists: Mark Ronson and Ellie Goulding. Previously working with Usher, Pharrell, Mary J Blige, Paloma Faith, Kaiser Chiefs and Kylie). The project spanned across TV (idents), online films, social content, Shazam, event branding covering the O2 arena and managing the artists' social communication.