Priceless Surprises

As headline sponsor of the BRIT Awards 2016, MasterCard collaborated with UK and Global artists to create Priceless Surprises and branded content which are bespoke to each artist (2016’s artists: Mark Ronson and Ellie Goulding. Previously working with Usher, Pharrell, Mary J Blige, Paloma Faith, Kaiser Chiefs and Kylie). The project spanned across TV (idents), online films, social content, Shazam, event branding covering the O2 arena and managing the artists' social communication.

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