Welcome to the Pride Brand Makeover 2018. We ran the very first Makeover just last year and we were blown away by the interest, so for 2018 we’re delighted to bring you an even bigger Pride Brand Makeover #PBM18.
The idea is simple. Take a mainstream campaign you’ve already run, and go back to the brief and re-imagine it especially for the Pride audience. How would you have done it differently? How would you have made it much more LGBT+ friendly? And don’t forget pride is most definitely LGBT PLUS. That includes our families, friends, co-workers and straight allies. It’s a massive inclusive community of modern, liberal and diverse consumers.