PrideAM award

Tommee Tippee are unlike any other baby brand. They don’t lecture new parents with patronising advice. And instead of a ‘sell, sell, sell’ approach on their website homepage, films depict 24 hours’ of real parenting; the good, the bad and the covered in poo. However, every parent featured is assumed to be straight. So we changed the content. Not the conversation. The same real moments of parenthood feature. But now so do the LGBT+ community. And now we can truly say that Tommee Tippee helps all parents feel like they aren't on this crazy, messy and amazing journey alone.