Primera Fila (First Row) is a music collective that offers a new perspective of a concert: on first row and at home. At PF events you won’t be an spectator anymore and you’ll become the host of the concert. You’ll be on charge of turning your house into the best concert hall, as well as inviting your friends and family and recieving your PF guest. The goal is to enjoy an intimate experience, as the stage barrier disappears. That is, creating a space of communion that will engage people before and after the show. PF is an alternative to the conventional concerts system. It’s a ‘Do it yourself’ project because you experience it at your homely place, on an act closer to art concept than to mass consumption. However, that doesn’t prevent PF from having a contemporary and fresh identity, appropiate to its public. The collective aims to be a platform between spectators and the musicians, with no mediators. That’s why all the pieces have been thought for self-management.